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  9. Why would I sell by Aucti...

Why would I sell by Auction?

In addition to all of the great benefits of selling on, an auction website is a great way to provide our community with the opportunity to buy and sell products in an online auction environment. Although several large auction sites already exist, a niche-specific auction site like has its own special place in the market. We provide you with a platform to easily reach your target audience, where you are likely to see a better return on investment than if you were to use another website. Listing a product as an auction item works well if you want to let customers decide what your item is worth. Here are a few reasons you might want to auction a product:

  • It’s a product that is in high demand.

Usually these products can sell for more than their retail value, as bidding for something that’s popular or in low supply can start a bidding war that works to your advantage.

  • It’s a product that doesn’t really have a specific retail value, such as an antique, rare or collectible item.

The value and perceived value of these items fluctuate, so allowing bidders to determine the product’s worth could mean more money in your pocket.

  • It’s a product that just isn’t selling at its fixed price.

For some reason, you may have a product that has been sitting on your shelf for a while. Listing it as an auction may be a great way of breathing new life into the product to get it to sell, while increasing exposure to your store at the same time.

For these reasons and more, it might be worth your while to consider auctioning some of your products, depending on the nature of your business. Essentially, auctions provide you with more flexibility as a Vendor. You can list products on auction to get a higher price than you normally would, allowing you to maximise profits. The option to set a reserve price will ensure that you won’t sell the product for a fraction of what it’s worth, so really, what do you have to lose?

A low starting price can help attract bidders, and a reserve price will ensure that your minimum price is met.

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