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Customer service.

Customer service is the direct support you offer your customers, before and after they make a purchase from you. This includes everything from helping the customer make the purchase, to resolving any queries or issues. Customer service is a necessity for your store’s success.

While your aim is to make the shopping experience seamless for your customers, customer service can pose several challenges for you. These include dealing with high volumes of messages; answering technical queries; monitoring multiple support channels; and responding promptly. As your store grows, it’s a good idea to have at least one team member dedicated to customer service, so that you provide a seamless experience across multiple channels.

Investing in your customer service and actively working on providing excellent service is an effective strategy for differentiating your business from others, giving you a competitive advantage. This results in loyal customers with better conversion rates and higher lifetime values, as well as a boost in brand reputation. Learn about offering great service here.

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