JavaScript is disabled on your browser. Please enable it for better user experience and functioning of site.


  1. Home
  2. /
  3. Docs
  4. /
  5. Vendor
  6. /
  7. Marketing & Advertis...
  8. /
  9. Understanding SEO.

Understanding SEO.

SEO is short for search engine optimization. It’s all about optimising your content to increase your visibility in search engine results (Google, for example) so that prospective customers can easily find you. The aim is to increase the quality and quantity of website traffic, as well as boost brand exposure. There are essentially two parts to SEO: 1) knowing your target audience’s intent, and 2) delivering your content to your target audience via search engines. Although you’re not a mind reader, the first part involves knowing what your customers are searching for, and what words they use to do so (known as “keywords”). The only way to do this is through research. The second part involves passing your content to search engines in a way that search engine crawlers can find it and understand it, then show it to your customers. At its core, SEO is all about understanding what people are searching for online, and placing your solutions in front of them. While paid advertising (on platforms such as social media) can generate traffic to websites, the majority of online traffic is driven by search engines. Organic (non-paid) search results are by far the most popular with customers, as they appear more credible than adverts, and therefore receive more clicks. Organic SEO is one of the only marketing channels that can be set up for free, yet consistently yield profits over time. A piece of content that is loved by search engines is considered SEO-friendly and will rank in search engines. The higher the rank, the more customers are likely to see it. This is because not many people click past the first few pages of search engine results, so being on the first or second page should be your priority. Once you’re there, your traffic and revenue are likely to snowball over time. There is a lot more to understanding SEO (we’ve only touched the very tip of the iceberg here!) but this is probably enough for you to realise that SEO is essential for your store. The good news is that we’ve made it super easy for you to do!

Store SEO

To configure your store’s SEO, visit the ↗ Store SEO tab in your Vendor dashboard settings. Read more here.

store SEO menu tab


Product SEO

To configure a product’s SEO, visit the “SEO” section when editing a product listing.

product seo section

product seo section

Still stuck? Contact

How can we help?