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How to take the best photographs.

Before buying your product, a customer will scrutinise your photos to help them decide if your product is right for them. Your photos should help make the customer’s decision easy – that’s why pictures are so important! Here are our top 3 tips for taking the best photographs:

Choose a suitable background

Main product photos should focus purely on the product and be free from any distractions. In most cases, this means the product is by itself on a clean, white background – often referred to as a minimalist style. This allows your potential customer to focus directly on the product and not the background. They’re also able to easily understand exactly what the product is. However, the product itself should occupy about 80% of the image so that there isn’t too much white space, as that can also be an unfortunate distraction. In the examples below, the product in the first image (the pot plant) is very easy to identify, however, it is very unclear what the product for sale in the second image is.

 
good and bad main image examples

good and bad main image examples

This applies to in-context or lifestyle photographs of your product as well. These photos should enhance, and not detract, from the product itself. In the example below, the customer is unable to tell what the product for sale is in the second picture. However, in the first picture its clear that it’s a laptop.

 
good and bad additional image examples

good and bad additional image examples

 

Have great lighting

No matter where you are photographing your products (indoors or outdoors) be sure to familiarise yourself with the lighting. In fact, mastering lighting is a key factor in all photography, as it defines the quality of your images. The most popular lighting option is natural light. This can be indoors (near a door or window) or outdoors, and is great if you’re doing a photoshoot on a budget. Another option is studio / artificial lighting. White this can be more tedious to set up, when it is done right, the results are beautiful!

 
lighting options

lighting options

 

Use strategic angles

Angles are everything. An unusual angle can negatively impact the sale of your product, but an ordinary product can suddenly turn extraordinary if captured at just the right angle. Photographing your products at their best angles may directly increase their sales! The standard angle for most conventional products is face-to-face. This means the camera is directly facing the product that is standing up. Another option is the bird’s eye view. This is the best angle for products that lie flat, such as clothes, stationery, cellphones or even fresh produce.

 
angle options

angle options

Helpful links: Pictures are everything > Shortcut to taking pictures Pictures are everything > A picture is worth 1000 words, but text is important too

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