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The importance of pictures.

Why pictures are important

When a potential customer scrolls through all of the products on, they make split-second decisions about which products are best suited for them, and why they should choose certain products over others. The first thing they look at are the product listings’ main images. Using high quality pictures is one of the best ways to attract customers, since they can’t touch, smell, feel or inspect your products in real life. Photographs, taken from various angles, are by far the most important tool for helping customers understand your products and their features. Overall, they improve the buying experience and are likely to have an impact on your sales. Be sure to follow our guidelines for best results. High quality product photography may:

  • Increase perceived product value
  • Build customers’ trust
  • Increase interest in your listings
  • Keep visitors scrolling for longer
  • Boost conversions
  • Minimise returns


Image SEO

Images are also important for your store’s Search Engine Optimisation (SEO), so don’t forget to add alt text to all of your images! Alt text is a 2 – 3 word description of your image (preferably SEO-focused keywords), which helps search engines understand what your image is about, since they can’t see for themselves. When uploading your images to, you will have the opportunity to write each image’s title and alt text. These additional details help improve your ranking, which may boost your organic traffic.


adding alt text

Helpful links: Pictures are everything > How to add pictures to a product listing Pictures are everything > Product image guidelines

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