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Listing and selling tips.

Here are our top 4 tips for selling products in the Supermarket category:

Utilise cross-selling and up-selling techniques

Among the most popular sales techniques are cross-selling and upselling. Up-sells are products that you recommend instead of the currently viewed product (they are usually higher quality or more expensive). They are usually displayed on the single product page underneath the product’s description. Cross-sells are products that you promote in the customer’s shopping cart, based on the current product already in their cart (they are usually complementary items). These techniques help customers discover new products, which is often great for your bottom line! To add cross-sells and upsells to your listings, read this article.

Make use of coupons, discounts or flash sales

Coupons, discounts and flash sales are among the most popular incentives for increasing sales and driving traffic to your store. They create a sense of urgency for the customers and apply a bit of pressure for them to make the purchase. If the sale is also then paired with a stock count (that the customer can see dwindling) or a countdown timer, it can promote an even further increase in sales. Don’t forget to promote any coupons, discounts or flash sales on social media as well!

Leverage commercial holidays

Do you know of any large sales events or commercial holidays? Then hop on the sales bandwagon! These sales, especially festive ones in the last quarter of the year, are some of the most profitable. Think Black Friday, Cyber Monday, Christmas and New Year… but this is not to say that smaller, unusual holidays are insignificant. For example, Dress Up Your Pet Day in January would be an amazing holiday to celebrate if you sell pet clothing! Take advantage of any holiday by building creative campaigns and offering exclusive deals.

Offer free gifts or free shipping

Everyone loves gifts! When you provide powerful incentives for your prospective customers, it usually results in an increased average cart value (which is an important operational metric, essential for the growth of your store). A free gift could be something that is bundled as a grouped product with another product, or it could be something as simple as free shipping. Everyone loves free shipping! Offering a free gift is a classic, yet highly effective technique.

Tip:
Keep an eye out for more tip boxes like these at the bottom of our articles for additional tips!

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