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Shipping best practices.

Shipping is a significant contributor to your store’s success. Most customers tend to prefer ordering from stores that offer easy, reliable and convenient shipping. Shipping is a part of the customer experience that shouldn’t be neglected. A poor shipping experience (due to a delayed or damaged delivery) could result in a negative review, even if the customer is happy with the actual product. A good shipping experience could result in the customer ordering from you again, which is exactly what you should be aiming for! Here are a few shipping best practices to keep your customers wanting more:

Develop reliable shipping strategies and methods

Before actually shipping any of your products, you need to decide how you are going to ship them. This means developing reliable shipping strategies and methods, which will vary according to your needs. Your shipping methods will depend on your shipping strategies. For example, free shipping can be used to attract customers, encourage them to spend more, increase conversions and reduce shopping cart abandonment. There are dozens of strategies to choose from, so carefully research and develop the best ones for your business. A few of your goals could be: decrease shipping costs, increase profits, improve operational efficiency, increase average order value or expand internationally. Whatever your goals are, create shipping strategies and methods to match, then be sure to measure them to assess your progress.

Deliver on your promises

Whatever shipping strategies and methods you choose, make sure that you can actually deliver on your promises. If you say your processing time is 3 – 5 business days, make sure you actually deliver within that time. This means that everyone in your company will have to be on the same page in order to provide the customer with the best possible experience. Clear strategies that every team member understands will make this process a lot easier. This also means that you need to use reliable shipping services that deliver on their promises too.

Communicate clearly

A key factor of any successful online store is crystal clear communication. This is especially important when it comes to shipping. Setting customer expectations is a basic necessity for delivering a seamless shipping experience. Whether you offer free shipping, regular shipping, expedited shipping, surcharged shipping or something else, make sure your customer is fully aware. Customers hate surprises – display your shipping costs, processing times and shipping policies clearly, or risk having customers abandon their shopping carts.

Provide shipment tracking

Providing a customer with tracking details after you’ve shipped their order will allow them to follow its journey. It is great peace of mind for them knowing exactly where their order is. Receiving regular shipping updates will help the customer feel more confident that their order will indeed arrive, and most likely when. Not only will this keep the customer happy, it will likely improve customer loyalty. Always add shipment tracking to an order by clicking on one of your orders to edit it. For more detailed instructions, read this article.

Set fair pricing

A good understanding of all of your costs is vital to the success of any business, and shipping costs are no exception. Whatever you decide to charge for shipping, ensure that the price is fair. Don’t unnecessarily inflate a price, and definitely avoid undercharging. All of your shipping costs should be justified. Carefully calculate all of your costs to avoid inaccurate estimates, which could be devastating to both your customer base and your bottom line. Read more shipping tips here.

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