Freelance Photographers.

While there’s a lot you can do with just your smartphone and some creativity, truly professional product images are worth the investment. They can be a real game-changer for your conversions and sales. Your images need to reflect the quality and benefits of your product, so it is important that they are done properly. For the reasons we list below and more, we highly suggest finding a product photographer in your area to professionally photograph your products. Not only will you use these photos in your product listings, but most likely in marketing campaigns and on social media as well. Include the cost of photography into your product costs and it will basically pay for itself! So the bottom line is: invest in a professional product photographer to boost your sales. Here are 3 reasons to hire a professional product photographer:

• Time

A professional product photographer can most likely photograph your products in a fraction of the time that it would take you to produce images of the same quality. They have most likely spent a lot of time learning how to capture the perfect photos. You, on the other hand, could perhaps use this time to focus on other aspects of your business.

• Cost

While you can take great images in the comfort of your own home on a budget (read our tips here), truly professional-looking images require all sorts of expensive equipment – cameras, tripods, lightboxes and studio lighting in addition to costly image editing software, such as Photoshop, or even product models for lifestyle images. It’s far cheaper to hire a professional photographer than to invest in your own equipment.

• Skills & experience

Product photographers have spent years honing their skills and workflows, learning which images resonate with customers and which ones don’t. Since they usually have experience with all kinds of products, there is a high probability that they know your type of product and how to portray it perfectly.